Expand each tab below for a quick and easy description of each piece of this 16 part onsite SEO checklist.
Yes, this is a lot of pieces of the puzzle. Yes, it will take your business time to incorporate processes around ensuring all of these are completed on a regular basis. YES, it is 1000% worth the time and learning investment as a business owner.
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Identify relevant keywords & phrases to target in your content
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Ensure each page and meta description has a unique and descriptive title with the primary keyword included
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Use a keyword-rich and clear URL title to ensure it’s easy for users & search engines to understand
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Mobile-friendly/mobile-first design with fast pages and high-quality content
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Use all available heading tags (H1, H2, & H3) and ensure all images are optimized for fast load time with alt tags/descriptions
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This includes both Internal Linking (linking to various pages on your own website from other pages on your website) and External Linking (reputable outbound links to your content from other sources)
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XML Sitemap submission to search engines, robots.txt file to guide search engine crawlers, and canonical tags to avoid duplicate content issues
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Claim and optimize your GMB listing for local SEO
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Check your full website for broken links on a regular basis. Broken links impact your User Experience scores, which ultimately impact your SEO rankings
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Encourage customers to leave reviews, but also ensure that you, as a business, are responding to ALL reviews (yes, negative & positive reviews both need responses)
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Leverage a short, highly-engaging video on your content pages to grab user attention and keep them on your page longer (thus signalling to search engines that your content is engaging, etc)
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Providing short, concise answers to frequently asked questions that tie back to your target keywords is important as search engines move towards zero-click
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Featuring reviews and testimonials build user trust with your brand
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Consider creating a regularly-scheduled newsletter and building out an email list. This will consistently drive highly-engaged users to your content onsite
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Experiment with different elements on your content pages to see which combination garners the highest onsite engagement rates. Always. Be. Testing.
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Using tools like Google Analytics 4, Google Search Console, SEMRush, and other various organic monitoring programs, you can consistently measure the results of your efforts and continually shift your strategy based on results