The Basics about Facebook Ads

Thanks for coming & learning with me!

You’ll find some super helpful pdf’s below to help you continue your education with facebook ads.

Please feel free to join me in my Facebook group to ask absolutely any questions: www.facebook.com/urbanprairiedigital

What’s your objective?

Refresh yourself on what all of the objectives mean when you first start creating an ad in Ads Manager. This will dictate what Facebook optimized your ad to do, within your dates & budget.

Anatomy of an Ad

There are so many parts of a Facebook Ad. Here, you’ll get an easy breakdown of the pieces, what they mean, and some tips on creating the best possible content for each section of your ad.

Creating your client avatar

Use these prompts to help get your brain going to start creating your client avatar. Knowing who you’re talking to, what they need to hear, and how to say it will increase your conversions.

BONUS! Create a converting landing page for your campaign!

Your landing page is a key piece of the Facebook Ads puzzle and you’ll find some super simple tips here. Creating a landing page is important in nurturing your audience and getting those conversions.

Ad Format Options

Knowing your options ahead of creating your actual ad will make it much easier to set up when it’s time. Get this worksheet for a quick and easy reference doc for when you’re making your campaigns.