Let’s LEARN Saskatoon!

Kat Headshots-31.jpg — I’m already so excited that you’re wanting to expand your digital marketing skills!

Join me:
Sunday, November 3, 2019
Four Points Sheraton in Saskatoon SK
9am - 5pm
In partnership with PPOC-SK / The Creative Foundry

Itinerary

9-10:30am: CLIENT AVATARS - How to Identify & Speak to your Ideal Client

10:30-Noon: SEO BASICS & GOOGLE MY BUSINESS - Learn how to find keywords that matter, metadata optimization, backlinking made easy, and claiming & upkeeping your Google My Business (GMB) listing {and WHY it’s KEY to your website ranking!}

Noon-1pm: LUNCH!

1-1:30pm: LANDING PAGES - A quick crash course in building and using Landing Pages in campaigns, for SEO, and organic ranking. We’ll also review best practices.

1:30-3pm: FACEBOOK & INSTAGRAM ADS - Step-by-Step instruction on the various types of ads, optimizations, and pieces of a paid social ad. We will actually launch a LIVE AD by the end of this module!

3-3:15pm: BREAK! (trust me, you’re brain will need it at this point)

3:15-4:15pm: GOOGLE ADS - we’ll go over the basics of keywords, ad creation, and bidding.

4:15-5pm: EMAIL BASICS - finally use all of those client & convention/show emails you’ve collected over the years!

5pm: CONGRATS, you’ve survived and you’re well on your way to advertising in the digital realm!

** PLEASE BRING YOUR LAPTOP AND A POWERCORD **

We’ll be doing a TON of hands-on training. If you don’t have access to a laptop, we’ll partner you up with someone who does, so you can follow along easily!

Things to have ahead of time:

Please ensure that you’ve installed and/or created ALL of the following items in regards to your website/social media BEFORE November 3rd (hint: the items are linked to downloadable, step-by-step directions!)

1 - Facebook Business & Ad Account

2- Facebook Pixel

3 - Google Ad Account

4 - Google Analytics

Contact Kat directly with questions!