Square Key Digital Press Coverage & Media Mentions
Kristin Hartigan, founder of Square Key Digital, has appeared as a guest on business & marketing podcasts and community features. Topics includes product-market fit, marketing myths, digital micro-moments, and entrepreneurship and mentorship. Square Key Digital is a business & marketing consultancy that serves small businesses and start ups throughout the US and Canada.
Below is each appearance, with what is covers and where to watch or read it.
How to Tell If Your Business Has a Market Fit Problem
Hot Takes with Tara McEwan or McEwan Media - Video podcast.
Slowing sales, high customer churn and constant discounting are three common signs that a business has a market fit problem. In this episode, Kristin explains how to spot these red flags and what to do about them.
💡 Key Takeaways:
The 3 Red Flags of Poor Market Fit: why slowing sales, churn, and discount-dependence signal that you need a strategy change.
Using your own data: how existing business data and customer feedback can clarify your ideal customer profile (ICP)
Internal alignment comes first: why knowing who you are, and the “why” behind your business, is the first step to finding your fit in the market.
Watch The Episode on Youtube
How to Use Digital Micro-Moments in Your Marketing
Crazy, stupid marketing with tracy borreson - video podcast
Digital micro-moments are the brief points where a customer interacts with a brand online, and they happen consistently. Kristin and Tracy discuss how businesses can use these moments strategically and intentionally rather than by accident.
Building Square Key Digital: An Entrepreneur’s Story
SME Heartbeats with Sanka Kangudi, trendsetting at work - video podcast
Kristin shares their entrepreneurial journey: why they started Square Key Digital and what the business means to them.
Common Marketing Myths Small Businesses Should Stop Believing
Hot Takes with tara mcewan, mcewan media - video episode
In this episode, Kristin shares candid “hot takes” on the marketing myths that hold small businesses back.
How a Mentorship Program Shaped a Small Business
Community impact stories, the forum - feature article
Kristin describes how The Forum’s Mentor Program shaped both Square Key Digital and their personal life.
Frequently Asked Questions
Who is kristin hartigan?
Kristin Hartigan is the founder of Square Key Digital, a business and marketing consultancy for small businesses and start ups in the US & Canada.
What does kristin speak about?
Product-market fit, ideal customer profiles, marketing myths, digital micro-moments, business alignement, entrepreneurship, and mentorship.
can i book kristin for a podcast or interview?
Yes. Email: hello@squarekeydigital.com or call (306)222-4851